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Punxsutawney Phil on Twitter: a lost opportunity?
First thing this morning I heard (via Twitter, mind you) that Punxsutawney Phil had not seen his shadow. I realized today was Groundhog Day, and that the annual mock-holiday had been entirely eclipsed...
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Punxsutawney Phil’s on Twitter, just in time for Groundhog Day
Do you follow @GroundhogPhil on Twitter yet? Last year around this time I realized there was a huge missed opportunity for promoting Groundhog Day in social media. So I went ahead and set Phil up with...
View ArticleI was the voice of Punxsutawney Phil on Twitter for 5 years
An amazing experiment in culture, brandjacking and engagement.
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